Makes sure your business looks good, everywhere you show up.
I specialize in logo design and comprehensive brand identities for small businesses, as well as a variety of print and digital materials that promote, represent, and support your brand.
Your business is valuable.
But does your brand show it?
Ever heard the phrase "Don't judge a book by its cover"? Well, here's the bad news - that's exactly what you and everyone else does, every single day. We decide things based on how something looks, first. Your brand is your first impression.
Your design gives cues that consumers use to determine:
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Is this meant for me?
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Will they have what I need?
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Can I trust them?
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(and the kicker) What are they worth?
As a brand designer, I focus on what your brand is telling your audience before they even read anything. You deserve design that is as high-quality and professional as your products / services.
Step into the Creative Process
I partner with you to build a powerful brand foundation that connects with your ideal audience and positions you for growth.
Strategy
Good branding starts with intentionality. We'll work together to define your values, audience, and voice to ensure your brand is built on a solid, strategic foundation.
Design
Now the fun part! I will create all the visual essentials, from your logo suite to your color palette and typography. I also provide comprehensive Brand Guidelines to ensure a consistent brand presence.
COLLATERAL
For businesses ready to put their brand out there, I offer custom-designed business cards, social media templates, Canva guides, and other key brand materials.
I'm Allie Pennington
and design is my way of blending two great passions: creating and helping people. I love listening to the stories of business owners and entrepreneurs, discovering their values and passions, and developing strategic ways to share that with an audience through design. I believe the best brand is one that communicates effectively, attracts the right people, increases your impact, and is true to the people behind it.
